Wednesday 09 September 2015
A NEW BRAND WITH A RICH HISTORY IN THE SCALE MODEL WORLD
IMC Branding starts with its own model brand IMC Models
Industrial Merchandising Concepts (IMC Branding) is debuting its own scale model brand this month. IMC Branding has been known for years as merchandising supplier and consultant for brands like Nooteboom, Sarens and TII Group. So the time was ripe for some new wind in the scale model market. IMC is focused mainly OEM industry, where the market still has substantial potential. Of course the collectors will not be overlooked. Currently a lot of new models are in development and we plan to stun collectors this year already.
The team behind IMC Branding has vast experience in the development and production of scale models. Joep Hansen: “Scale models have always been an important part of our customers marketing concepts. In many cases we were able to use existing model manufacturers. More and more often the requirements have proven to be so unique that the established scale model producers are not capable to meet the requirements, or are out of price range. To better serve our customers we decided to start producing our own models, with focus on heavy haulage, cranes and earthmoving equipment. The segment in which we can make the biggest difference due to our experience.”
TONKIN REPLICAS EUROPE
The existing joint venture between IMC Branding and the American manufacturer Tonkin Replicas Inc. will continue to exist for now and IMC Branding will still do the distribution and marketing. Different customer needs with their own requirements in regards to detail and quality make it necessary to separate more clearly between Tonkin Replicas Europe and Tonkin Replicas Inc. Therefore, IMC Models takes over all current and future Projects of Tonkin replicas Europe under its own management to ensure a higher quality due to IMCs own development and production facilities.
ENJOY THE LITTLE THINGS
With great enthusiasm for a future where IMC Models unites the OEM, the model dealers, the collectors and all friends of scale models under one motto: ‘Enjoy the little things!’ Keep an eye on the website www.imcmodels.eu, where we will inform you on all developments.